亚马逊卖家如何通过独立站做品牌--以Anker为案例 (6500字长文干货...
Hello, everyone. Jack here to share a comprehensive guide for Amazon sellers interested in establishing their brand through an independent website, using Anker as a case study.
Initially, Jack considered Shein as a subject, given its superior brand metrics, but Shein mainly directs customers to their own site and app, so Anker became the focus.
This 6500-word article, packed with valuable insights, is highly recommended for new跨境 sellers. It delves into the Why and How of building a brand-independent site, following the 5W1H framework.
Firstly, let s discuss the benefits:
- Increased profit margins: Platform sellers gain greater control over costs and profit when operating an independent site.
- Consumer connection: Direct customer interactions on the site deepen brand loyalty, revealing customer preferences.
- Data autonomy: Independent site owners can collect user data for targeted marketing plans.
Next, avoiding common pitfalls:
- Avoiding subjective decisions: Base website design on SEO and industry standards.
- Learn from competitors: Don t ignore the lessons of successful international peers.
- Adapt to international tastes: Design for a global audience, not just domestic preferences.
Essential tools include:
- Godaddy for domain valuation
- LeanDomainSearch for keyword research
- Shopify for site creation
- Shopify Inspector for design inspiration
For Anker, their website has a strong online presence, with over 230,000 monthly visitors, demonstrating the power of a branded site.
The article also examines Anker s social media presence, email marketing strategies, and the role of communities in brand building.
Remember, a well-planned and executed independent site can significantly enhance your brand s visibility and profitability.